Do you want to sell online? Create your e-commerce with our experts! FIND HOW Create your site with our experts FIND HOW In the shopping cart there is no shortage of pasta, water, eggs, salads already cleaned and washed but also bread and citrus fruits. For the first time, cheese, butter, canned foods and even ice cream are not included in the top ten purchases . If in 2020 the purchase of flours and preparations for baking had a record, growing by 5,046% compared to 2019, in 2021 we returned to normal consumption. Italians purchased more in 2021 (+6%) but spent less (-4%) proving to be very attentive to saving. Shopping habits change by region and location.

For example, fruit and vegetables are appreciated in Messina, but the region C Level Contact List most attentive to healthy foods is Emilia Romagna. This photograph could help many entrepreneurs – especially those who sell food – to create a targeted offer. Do you want to sell online? Create your e-commerce with our experts! FIND HOW Create your site with our experts FIND HOW In the shopping cart there is no shortage of pasta, water, eggs, salads already cleaned and washed but also bread and citrus fruits. For the first time, cheese, butter, canned foods and even ice cream are not included in the top ten purchases .



If in 2020 the purchase of flours and preparations for baking had a record, growing by 5,046% compared to 2019, in 2021 we returned to normal consumption. Italians purchased more in 2021 (+6%) but spent less (-4%) proving to be very attentive to saving. Shopping habits change by region and location. For example, fruit and vegetables are appreciated in Messina, but the region most attentive to healthy foods is Emilia Romagna. This photograph could help many entrepreneurs – especially those who sell food – to create a targeted offer.