The quarantine has been going on for 10 months now, and every business has adapted to it as best they can. The real estate industry is no exception. Developers have launched online tours, are focusing on apartments with large footage, where you can retire, and much more. The changes also affected the promotion strategy - Ringostat asked experts who work closely with real estate companies about them. In this article we will look at the situation from the perspective of several countries. The quarantine has “equalized” everyone, so the conditions and promotion features of developers are largely similar. — What changes do you see now, compared to what happened immediately after the start of quarantine? Denis Arismyatov Denis Arismyatov, Head of Data Analytics Homesters — We work with primary real estate in different markets. And we see how different countries are going through this difficult period for business: Kazakhstan, Serbia, the UAE, Turkey and others. In addition, in Kazakhstan we have our own Digital Real Estate Agency - TsAN.


So we can judge Fax Lists the current situation, relying not only on feedback from developers, but also on our own experience. Immediately after the start of quarantine in mid-March, there was a sharp decline in demand. This was predictable - after all, the sales departments of residential complexes were closed completely or worked in a very limited way. Most potential buyers were also staying at home. Advanced sales departments have switched to online consultations and showings. This helped them increase their base of potential buyers in order to close transactions immediately after the easing of the quarantine regime. Already in May, this approach yielded results, and sales went up sharply due to pent-up demand. Those developers who were unable to adapt and switch to a hybrid online-offline mode lost a lot.



Some of them even temporarily suspended construction due to lack of funding. How are developers progressing during quarantine? This is what the real estate situation looked like in Ukraine at the beginning of quarantine . Source – Pro-consulting Now the situation has stabilized, plus or minus. In the fall, demand returned and even exceeded our expectations; in September-November, developers sold a lot of apartments. Most likely, this was pent-up demand accumulated from the first and second waves of quarantine in the spring and summer. Tatiana Barabanova Tatyana Barabanova, Digital Marketer at Insider.estate — We work directly with real estate companies, so we know very well how they “live.” Insider.estate audits tools and sales systems, studies the investment attractiveness of properties, promotes and develops strategies, and much more.