March 2004. Telecom Italia launches Rosso Alice, the e-commerce portal for the purchase of music, games, the enjoyment of films and sports videos for broad-band users Customer needs. Telecom Italia wishes to activate an online initiative, dedicated to entertainment and information, which will allow all Italian broad-band users to make online purchases of digital material. Rosso Alice was therefore born (which replaced the previous Casa Di Alice), that is, a site characterized by an e-commerce soul and rich, lively and aggressive graphic solutions. The digital materials on sale, with different purchase and use methods, cover five content areas: downloading of music tracks, viewing of sports films, downloading of video games, viewing of films and TV series, as well as on-demand news programmes.


The offer of such contents, which are particularly voluminous in use, is aimed at the segment of Internet customers who have an available broad-band connection. Those who have a Telecom Italia broad-band product enjoy special payment facilities (direct debit on the bill). The project addresses the problem of the distribution of musical pieces and the enjoyment of films, resolving the related technical issues, and in accordance with current legislation. For these Nepal Phone Number and other aspects, it is possible to characterize this project with highly experimental traits. Activity'. The project involves numerous actors, both at the level of conception and design of the site, and at the technical, application and systems level, as well as editorial and content level, in maximum integration with TelecomItalia staff. There is also a significant contribution from different external content partners for the supply and maintenance of content, integrated in different ways with the site.



The web is provided on the Broadvision platform and managed with the relevant population system, distributed to the different remote operators who update it. The project was launched in October 2003 and went online on 14 March 2004, supported by a massive advertising campaign in the press, radio, TV and Web. Role. During the six months of development, the role played by the project manager varies significantly, adapting to the needs of the project. In the initial stages he maintains and controls the planning in creative production, graphics and HTML. Once this task is completed, he initiates and supports the editorial team in planning the contents and coordinating the contributions of the content partners. However, the contribution provided is always oriented towards the planning, organization and coordination of activities and resources.