What is URL Slug? A URL slug is the part of the URL after the last slash. For example, the article you are reading now has the following The URL slug is “/che-cos-e-slug-url”. Why is the slug important for SEO? As you can see from the example above, a slug can be very powerful for keyword SEO . If a user searches Google for “what is a slug,” keywords in the URL structure of your content help signal to Google that your content should be included in the SERP. A good slug can improve a user's experience if it clearly indicates what the web page is about. Sometimes you may see a web page URL with a chain of characters, letters, or numbers. These slugs can confuse users, who may hesitate before clicking on the result. These types of slugs, in fact, do not seem very reliable. A URL's slug, when well structured, also helps Google's crawling bots understand how to reach your page and confirms its content. Are web slugs important for search engine rankings? The short answer is yes. Using SEO keywords in your URL can help you rank for your target keywords.

Google uses the URL as a ranking factor to rank your page, so if the URL slug includes Venezuela Phone Number your keywords, Google will be more likely to rank it. Is there a difference between a Slug and a URL? The URL slug is the last part of a complete URL. The URL as such is the entire web address of the page. To see this in action, let's look at one of the examples included in a previous Semrush guide to on-page SEO basics : what is a slug The full address is the URL . The last element, circled in red, is the slug . Slug and URL formats on different CMS There are several reasons to use various content management systems (CMS). Each CMS may use slugs differently. For example, if you create a site with Wix, you can customize and edit your slugs. However, there are some specific slugs that you cannot use. These slugs are reserved for Wix apps and are considered unavailable.



Shopify URL formats Shopify follows a very specific format when it comes to URLs: /products/subfolder — product pages /collections/subfolder — product category pages /pages/subfolder — web pages It can be difficult to change slugs. Shopify web URLs are interlinked, so changing a slug could result in broken links . You can try applying a parent-child URL structure for your slugs using a layer of filters or tags. However, these tags will not be as flexible for products. These URLs will also be difficult to migrate from Shopify if you choose to do so. According to the Shopify community forums, you may need to ask the Shopify support team for custom slugs. Bigcommerce URL Formats Bigcommerce is a website building platform that includes the option to create an online store. It's arguably more customizable than Shopify when it comes to URL structure, but the platform still follows a specific format . The platform provides all the tools needed to open an online store. Bigcommerce tools are easy to use, which can be appealing to people who aren't too interested in building and customizing their own setup.