With these sudden jumps - peaks, there is an increased risk of loss of financial liquidity (cash flow), which is crucial for the functioning of the company . By not relying on a properly and carefully timed marketing strategy, we risk overspending and unnecessary use of the advertising budget. revenues of a traditionally planned marketing campaign Why do you need a marketing calendar with four sales peaks? To flatten the purchasing trend line falling on the two main advertising peaks (as in the case of company Theories for shaping your own marketing calendar, tailored to the needs of your clients.

Income taking into account the four peaks theory This model of marketing strategy will allow you to take advantage not only of the traditional holiday season or major occasional celebrations, but also of selected cultural events directly phone number list related to the product promoted by your e-commerce. This way, you will create a unique marketing calendar tailored to the interests of your customers, based on a strategy that increases brand awareness and value.



How to Create a Calendar for Steady Growth: Three Strategies for Filling the Gaps To create an original calendar suitable for a specific industry, I suggest you use three selected strategies that will help you select content to create your own sales peaks. These strategies mainly focus on: shopping gift periods, cultural events, seasonality of your products. Remember that the main goal is to adapt your marketing plan to the individual needs of your customers.