In this post I want to explain the reasons why your business needs to do local SEO on the website and on Google My Business. It's not enough to have a nice Internet portal, you have to improve your local positioning with effective tools. Local positioning All it takes is a search online and I find out if the shop I wanted to visit is open or closed (and the busiest time). I decide to buy a pair of shoes, I find out about the prices, I choose the store with the best offer and, perhaps, I buy them online. This is geolocation , results optimized for local searches, and the related local SEO optimization. You need a strategy: where to start? From the definitions. Topics covered in this post [ hide ] What is local SEO and local positioning How to appear in Google local search How local positioning works SEO optimization for websites and blogs What Google My Business is and how it works How to verify your company on Google I can't find my local business The activity has been verified by other users Measure the effectiveness of local positioning Going beyond Google: Bing Places for Business Directory to improve local positioning Improves the company's local positioning What is local SEO and local positioning With these terms we mean the operations to be present on search engines and intercept customers who make geolocalized searches. That is, they concern activities such as shops, medical practices, doctors, dentists, lawyers, restaurants and hotels.



You have to give the right answer when you decide to work on the local SEO Cyprus Phone Number List strategy and when you offer a product or service that can be reached nearby. People search . Search engines have created a business out of this need. Google was placed on the stock exchange for positioning services to businesses. With Google Ads I promote my online business with sponsored ads. The quality of advertisers is the basis of the success of pay per click campaigns. It's not enough to pay to be first , you have to work on positioning in the area. Must read: tips for doing local SEO on WordPress How to appear in Google local search When you search for a product or service on Google, the search results (SERP) appear on the page. When you type words that have a specific meaning, the search engine offers you content, images, additional information, videos. google my business On the right the result of a Google My Business listing. This functionality draws information from various internet pages of blogs and websites optimized for local SEO and from the Knowledge Graph .



Google can anticipate answers and provide useful information. Also to contact and get to know a company before even entering its website. This way it shortens contact times . Google My Business highlights company data in the Knowledge Panel. By entering all the required data in your profile, you highlight your business on the search results page. Now I'll explain how to get the first results on local searches. How local positioning works Knowing the criteria with which Google chooses local search positioning is essential. The choice is based on three factors: relevance, distance and evidence . So it is not certain that the activities closest to the user are rewarded. I record this situation with my clients. Some did not believe the results were fair, they did not reflect the local reality and the value of the businesses. Local positioning factors? Google does not allow the purchase of a placement in local search results. Mountain View's desire is to make the ranking as fair as possible for everyone. In any case, it is always possible to report a paid link.