Digital Advertising. Now that a recession is looming over the United States and much of the world, businesses large and small are bracing themselves for the tough years ahead, after a few lucrative years since the shutdown. due to the pandemic. People seem to be especially sensitive to prices during economic downturns, so price increases are off the table. Businesses may consider cutting costs. Much of those cuts will hit marketing budgets, which were already weakening across the business even before the pandemic emerged. Data from Gartner shows that while marketing budget as a percentage of total revenue has increased significantly since hitting a low in 2021, by 2022 it has not yet caught up to previous budget levels. epidemic. digital advertising digital advertising As businesses consider shrinking their marketing budgets, it's important to note that the most useful digital or traditional advertising methods are closely related to the total amount spent. Therefore, marketers can rely on it to make wise and reasonable decisions to maximize the business's return on investment. There is a recognizable trend among business owners and marketers – they just throw everything at digital advertising (like media channels) and hope that magic will happen.



This strategy is considered expensive and ineffective when relying entirely on luck. Your business UK Email List should not flip a coin and hope it comes up heads, but that coin should choose to come up heads for itself. Read more: Predicting Digital Marketing Trends in 2023. Which trend will prevail? (cleverads.vn) Benefits of Digital Advertising (Digital Advertising) Digital advertising has grown steadily by 15% each year since 2010, and is predicted to continue to grow in the coming years. It is not surprising that Digital Advertising has become the main form of advertising and the preferred choice for small businesses with low budgets. digital advertising digital advertising Digital advertising is affordable, effective and can be easily measured. These benefits are especially essential for small businesses with limited advertising budgets. Metrics like CTR (Click Through Rate) help track positive customer response to ads and show CPC (Cost Per Conversion), thereby helping companies easily compare campaign effectiveness than traditional advertising.




Let's learn more about the countless benefits of Digital Advertising with CleverAds! Digital Advertising Benefit #1: Ability to address (and pay for) different goals Digital advertising gives businesses and marketers the ability to tailor their advertising to the goals they want to achieve. If the goal is to increase brand awareness, they can “cast the net” wider to create maximum impact on the audience. On the contrary, if the goal is to increase sales, advertising should only reach potential customers, such as those who have shown interest and are able to pay. Advertising Benefit #2: Smaller budget requirements Businesses do not necessarily need to have a large marketing budget to run digital advertising campaigns. Digital advertising campaigns can be implemented with only a small budget and scale up/down. And because the digital space is limitless, the reach of small-budget digital advertising is competitive with big-budget advertising. Advertising Benefit #3: A/B testing of ads Digital advertising helps businesses understand customer psychology better.