It is logical that, to produce a good narrative, you need a topic that is important, that has problems recognized by your audience and that they see in you a way to solve them. Readers like surprises, which is why works that use narrative devices such as plot twists and breaking expectations are not as popular. Use creativity to attract and conquer your reader, but be careful so that the theme does not escape the main objective. Transmit positive feelings with the content According to an article published by Scientific American , stories that stimulate positive emotions are shared more than posts that cause negative feelings, and content that produces greater emotional arousal is more likely to go viral. That doesn't mean that the content has to only talk about good things and not show problems! The main objective is that, in the end, a solution is presented and that, preferably, it is a service or product offered for the client you serve.


Bet on interactivity The innovation of online design has allowed true stories Phone Number List to be created today from the visual resources of web pages, which can also change their shape depending on the user's behavior while browsing. This characteristic is a great window of opportunities for the production of interactive content using Storytelling techniques. The main objective of doing so is to present information that would supposedly be boring in a much more entertaining and original way, which manages to lead the user to the end of a story, even stimulating their purchase decision . There are many types of interactive content , which can be created even in markets generally known for the level of complexity of their commercial activities, giving the digital audience a truly enjoyable experience .



Check out this example from SalesForce, which with Ion software made an interactive ebook to show how large companies in different sectors have used mobile applications for their growth efforts. It is a truly captivating story, which breaks the standards of content that can be very tedious! On the Internet you will find several tools to create your interactive Storytelling . One of them is Genially. To use it, you do not need to know programming and you can create and share content for free. In addition, you will find a large number of templates that work very well as support for storytelling, since they balance text and illustration, the written with the visual, very well.