Unless you're implying that he's not who he says he is Mailing is not responsive More and more people view their email on mobile devices.  of your mailing will result in poor display of graphics and text which will make it illegible or inconvenient to view. gif Therefore the creation of responsive mailings is essential for clear communication today. Thanks to this the fonts will not become tiny the graphics will be displayed in their entirety and the CTA will not escape you somewhere off the screen of the device. If you want your mailing to be responsive and display well on smartphones and tablets follow the advice in our article How to create a responsive mailing.

See also [Report] Email marketing is mobile personalization and automation Use the abbreviations FWD or RE in the message subject Using abbreviations suggesting that your message is a continuation of previously conducted communication is one of the worst mistakes that can whatsapp mobile number list even cause your messages to end up in SPAM. gif Do not mislead the customer in this way you can successfully alienate him. Instead personalize the subject by addressing the recipient by name. Find out how in our guide. Bright colours Do you want your latest offer to catch the customer's eye. In no case do not use bright contrasting colors because instead of drawing attention to yourself you will only get a psychedelic effect.



Warning hurts the eyes! gif Instead use subdued colors preferably two or three in one outfit. Use shades of gray and white as the background. Thanks to this you will not overwhelm the customer with intense color and give him a sense of legibility and clarity. If you need help choosing colors that go well with each other have a look here The meaning of color in mailing. Too small or illegible fonts When creating a mailing do you want it to be fancy.