Knowing and understanding users is one of the key elements of an effective internet marketing strategy. One of the tools worth using for user analysis is Google Analytics 4. What audience data can be found in GA4 and how to analyze it? Below you will find a step-by-step guide to conduct user analysis in Google Analytics 4. DOWNLOAD FOR FREE Are you getting lost in GA4? Download our guide and see how easy it is! We have created a guide for everyone in which we simply discuss the most important changes and novelties in Google Analytics. We show, among others: what it looks like in GA4: website traffic analysis conversion tracking content effectiveness testing verification of the effectiveness of internet marketing and many others. With us you will get to know all the most important reports and see how to modify them to gain valuable data. DOWNLOAD ebook-ga4 User analysis in Google Analytics 4. A new way of collecting data Google Analytics 4, unlike Google Analytics Universal, collects and analyzes data, focusing not on sessions, but on events. This allows you to combine data and user activities that you generate from different devices.


Therefore, it better fits contemporary trends in which WhatsApp Number List users use websites on multiple platforms and on various devices. Changing the way data is collected makes it easier to analyze. GA4 also extends the ability to configure your own reports and collect the data you really need. Check how to implement GA on your website. User analysis in Google Analytics 4. What data should be taken into account? What user data should you take into account when conducting audience analysis with GA4 (Google Analytics 4)? These are: demographic data (age, gender, location, interests), data about technologies used by users, data about user behavior and ways of interacting with the website/application. It is also worth comparing users in different periods and implementing user segmentation according to various parameters. In this article, you'll learn how to perform each of these steps using Google Analytics 4. What benefits does user analysis bring to the company? DISCOVER OUR PRO SXO SERVICE How to analyze users in GA4? Demographics Some of the basic, comprehensive user data in GA4 includes demographic data. All demographic data is available in the User section of the Demographics report. You can view a detailed report for each value. See how to analyze your e-commerce target group using demographic data. Age and gender of users in Google Analytics 4 Basic data about the gender and age of users can be found in Google Analytics 4 in the User > Demographics report.



How can you use this information in your marketing strategy? The age and gender of your audience influence the language and style and content you should use. If your target group is women, prepare content that focuses on emotions and stimulates the imagination. Use feminine pronouns. If you run an automotive store, it would be better to use male pronouns and fill the content with technical aspects that may be important for decision-making. do you run a children's goods store? Remember that the recipients may be diverse both in terms of age and gender (the majority will be women, but, for example, content about choosing a stroller or car seat should be addressed to both women and men). The gender and age of the recipients influence the marketing channels that are worth using in your strategy. While website positioning or Google Ads are profitable for everyone, TikTok is a channel aimed at young people. If your target group are teenagers and young adults aged 18-24, you can't miss it. In turn, if you are sending your message to people 40+, don't forget to run a Facebook account. User gender data in Google Analytics 4 Age structure in Google Analytics 4 User location in GA4 How does the location of your target audience impact your marketing strategy? If you offer products in different locations, check which of these locations gives the greatest results and where the most recipients come from. It then intensifies marketing activities in this area. Target your ads to the most lucrative locations and disable paid promotion for those locations that don't generate impressions and clicks. Invest in local positioning - create a separate landing page describing your service for each popular city.