What do you have to tell us? Do not be seduced by the form, nor by empty strategies, what we are all looking for is a human contact, . Build the foundation of your campaign with objectivity, simplicity and beauty. - Do not automate the process Robots don't love. It seems like a soap opera name, but it is the cruel reality. It would be funny if it weren't tragic for business. Content marketing is an emotional experience. You can use a tool like Hootsuite, but don't abuse it. Sooner or later the sailors will notice it and will not forgive you. That is without a doubt one of the main marketing mistakes on social networks . There is nothing worse than publications that are soulless and decontextualized from reality. - Don't underestimate words You must know what to say and what to keep silent.

You are representing a client, he entrusted you with part of his prosperity. Words build Special Data and destroy. Define your audience and address it in a natural and spontaneous way, without excessive formalism or abuse of trust. Don't want to trick them, don't offer them things they don't need. You are speaking to a diverse crowd that has the same need. Use correct grammar, syntax, and spelling to show them that you have the solution they are looking for. - Never ignore criticism You have already heard a phrase that says. criticize the fool and he will hate you, criticize the wise and he will love you. Many times, on the networks we find ourselves faced with a comment that puts us in the situation of choosing between being wise or being foolish. Never ignore a criticism, after all, the Internet is just a tool and not everyone knows how to use it.



The one who attacks the most is the one who needs affection the most. Thank them for their criticism and you will gain a customer forever. - Don't fall into monotony Movement is life. Working on social networks is a process that happens over time. Although your campaign must have a central identity, it is important that it varies in its forms. Plan the distribution of your content, look for different media, surprise and captivate. "Facebook posts with images generate times more engagement than those without images" .Buzzsumo, . . Try to be the news of the day. Make yourself wait but it always appears.  Don't post compulsively Sometimes anxiety plays tricks on us, we don't see results, we begin to doubt and want to get an answer.